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Franchising Parallels

The advantages of adaptive blueprinting are very similar to those found in the private sector for businesses which have adopted franchising strategies for corporate growth. These include:

  • The ability to make a product or service more widely available in much less time than through other growth strategies
  • Resources do not need to be invested in bricks and mortar and the hiring of new employees
  • NGO partners (franchisees in business) are better equipped to adapt the blueprint since they have a locally established presence in areas where the creator of the blueprint does not

The social sector, however, lags decades behind the business sector in the utilization of the model. When social impact rather than profit is the fundamental objective, as it is in the social sector, there are abvious advantages to looking towards the business franchise model for ideas. Great programs, models, or blueprints for social change as we at Global Gain refer to them, can be spread quickly and effectively from one organizations to the next. Unfortunately, social sector organizations have largely avoided the franchise-inspired model we have termed adaptive blueprinting. Some reasons include:

  • Many NGOs may be well aware fo the replicability and adaptability of their blueprint, but simply don't know how or don't have the ability to scale-out
  • Competition for scarce funding: This may lead some NGO leaders to believe that keeping an innovative and replicable project to themselves will give them an edge over similar NGOs approaching the same limited number of funders
  • Unwillingness to give up control: Creators of great blueprints for social change sometimes fear that other NGOs will not be able to replicate their blueprint as succesfully as they could on their own
  • Personality clashes among NGO leaders: For the most part, NGO leaders respect and are able to work well with colleagues from likeminded NGOs. However, the competitive environments under which many NGOs find themselves trying to financially sustain thei organizations can occasionally lead to some level of animosity between them.
 

"When social impact rather than profit is the fundamental objective, there are abvious advantages to looking towards the business franchise model for ideas"

© 2008 Global Gain
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