Global Gain seeks "leverage points" for social change to benefit the world's poorest and most marginalized groups. We believe that systematically spreading the most innovative solutions to problems related to extreme poverty is one such leverage point, with the result being social gains on a global scale-- hence the name Global Gain. Our tagline is "Blueprints for social change", because once we identify one of these solutions, we work closely with the NGO that created it to turn it into a blueprint of sorts that can be replicated and adapted to other NGOs in a wide-scale, systematic, and more rapid fashion. Our logo was created to convey our philosophy in a simple, aesthetically-appealing manner.